Privacy Policy

This privacy notice tells you what to expect when Akua Storytelling (“AS”, “we”, “us” or “our”) collects, uses and protects your personal information. When we do so we are regulated under the General Data Protection Regulation as it applies in the UK, tailored by the Data Protection Act 2018, and we are responsible as ‘controller’ of that personal information for the purposes of those laws.

We only collect information that is necessary to operate Akua Storytelling, fulfil its obligations to you, and keep you informed about us and our activities. We may collect anonymised personal data in relation to your use of the AS website for reporting purposes to Arts Council England and for internal collation with regards project assessment.

For further information about when we collect personal information, what we collect and how we use it, please read the following sections:

When you visit our website as a user, we only collect anonymised statistical data relating to the website’s traffic and video usage. This is accomplished by the use of cookies to distinguish you from other users of our site. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site – for more details see Cookies section below.

If you choose to contact us, for instance via email, we will only collect your personal data to the degree that it allows us to reasonably fulfil our obligations to you. This is within our legitimate interests as we may not be able to fulfil any requests, queries, etc. if we were not to do so.

The video content on our website is aimed at children and is accessed by them ostensibly under supervision or the consent of their parent/guardian or schoolteacher. We do not actively attempt to identify a child personally who uses the website and do not actively request such information. 

We do however have a mailing list facility which allows anyone who enters an e-mail address to sign up, but this is if you consent to do so.

For the sake of reporting and for us to assess the effectiveness of the video content, our website will only analyse anonymised statistical data of any website user regardless of age. This will again help us to properly assess and improve our website and its video content.

We allow users to sign up to our mailing list for marketing purposes, which can include periodic e-newsletters, updates about events, information about promotions or surveys.

E-mail address.

We collect your personal information once you have consented for us to send such marketing.

Users are permitted to leave comments about a video they have seen on the AS website.

Only what a user would like to say about a video. We do not request any personal information as this is simply about their views.

We will use these comments in reporting to the Arts Council England or other governing bodies relating to funding.

Akua Storytelling will never sell your personal information to any third parties or external organisations.

We will share your information with our service providers or external data processors who carry out work on our behalf. Examples of such services providers/data processors include:

These companies are acting as our data processors and the contracts we enter into with them require them to comply with UK data protection laws, to process only for the purposes we specify, and ensure they have the appropriate controls in place to protect the security of your information.

We will not use your personal information for third party marketing purposes without your prior express consent.

Throughout our website we may link to other websites owned and operated by third parties. These other third party websites may also gather information about you in accordance with their own separate privacy notices. For privacy information relating to these other third party websites, please consult their privacy notices as appropriate.

We have appropriate security measures to prevent personal information from being accidentally lost, or used or accessed unlawfully. This includes procedures to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

We as in our staff and data processors who access and are associated with the processing of, personal information, only do so in an authorised manner and are subject to a duty of confidentiality.

We will process your personal information for as long as is necessary for the purposes set out in this Privacy Policy. Thereafter, we will keep your personal information for as long as is necessary to respond to any questions, complaints or claims made by you or on your behalf, to show that we have treated you fairly or to keep records required by law. The data retention period will vary according to the nature of the purpose under which the information is held. 

We will not retain your personal information for longer than necessary for the purposes set out in this policy and when we dispose of it we will destroy paper and electronic copies in a secure way.

Data is automatically processed through cookies on our website. A cookie is a small data file we place on your computer, as most websites do, to make using the site quicker.

They improve things by:

Our cookies are not used to identify anyone personally. When a new user visits our website, we alert them to the website’s use of cookies. They are there to make our website function smoothly and help us understand what works and what does not. They can be managed and/or deleted if the users wishes to do so.

To learn more about cookies and how to manage them, visit AboutCookies.org.

Akua Storytelling uses cookies in several places – we have listed each of them below with more details about why we use them and how long they will last.

We use Google Analytics to collect information about how people use this site. We do this to make sure it is meeting its users’ needs and to understand how we could do it better.

Google Analytics stores information about what pages you visit, how long you are on the site, how you got here and what you click on. We do not collect or store your personal information (e.g. your name or address) so this information cannot be used to identify who you are. We do not allow Google to use or share our analytics data.

The following cookies are set by Google Analytics:

You can opt out of Google Analytics cookies by visiting this page. 

We embed videos from Vimeo. This mode may set cookies on your computer once you click on the Vimeo video player.

To find out more visit Vimeo’s privacy policy. 

If you do not want to accept cookies, you can change your browser settings so that they are not accepted, but this may reduce our website’s functionality. For further information about cookies and how to disable them please go to the Information Commissioner’s webpage on cookies: https://ico.org.uk/for-the-public/online/cookies/

All individuals who are the subject of data held by Akua Storytelling are entitled to:

This can be done by emailing contact@akuastorytelling.com. We will then respond directly to you as soon as possible and take next steps to verify your identity and process of removal. We will email confirmation that we have removed your personal data as soon as we have done this.

All individuals have the right to be forgotten and on request we will stop contacting you. 

All of our communications via mailing list, for example our e-newsletters, contain an ‘unsubscribe’ option within the email body. This will stop us from sending out any further communication via this method.

In order to withdraw consent individuals can email contact@akuastorytelling.com.

An individual has the right to lodge a complaint with the supervisory authority, The Information Commissioner’s Office: www.ico.org.uk

These Terms are dated 30.07.2020.

Any changes we make to our privacy notice in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy policy.

If you would like this policy in another format (for example in large print) please contact us at contact@akuastorytelling.com.